Solutions

Predictable Go-to-Market through "Growth Architecting"

“Growth Architecting” = Strategy + plans + pipes

Strategy – Quantify growth

  1. Growth and budget baselines
  2. “Precision Segmentation” targeting
  3. Competitive value proposition
  4. Board / CXO meeting prep

Plans – Model & track

  1. Science of revenue “Revenue Framing” and realistic, trackable growth forecasting
  2. Optimize budgets and model scenarios
  3. Monthly goals & OKRs / KPIs

Pipes – Deliver pipeline

  1. Fractional CMO, executive coaching
  2. Tracking & corrective action
  3. Skilled fulfillment team
  4. Project management

Pragmatic launch plans

Don’t miss a growth beat. Pull us in when you need to (re)build your growth pipeline in record time

We start with precisely targeting your winning segments and tightening your competitive value proposition, so it also delivers on social media in 300-characters.

By the time we’re done, you’ll have scalable demand generation, ongoing revenue modeling and metrics to stay on track, a growth-optimized budget, and an integrated, low-cost MarTech stack to predictably hit your go-to-market goals.

Why reinvent the wheel?

“Revenue Framing” – Quantifying and visualizing growth

“Pipe Composer”

  • Set up drag-and-drop pipeline modeling tools like Funnelytics or Geru
  • Easy to visually brainstorm and to quickly quantify different lead sources

“Cohort Modeling”

  • Our own engine models bookings from all your lead sources, with volumes, sales velocities, and conversion rates calibrated using your data
  • Simulate growth to optimize budget spend scenarios
  • Quantify goals and KPIs to easily stay on track

“Pipe Visualizer”

  • D3.ja Sankey tools visualize your pipeline, so you can intuitively compare different growth and spend scenarios
  • Great for CXO, board, or staff meetings to communicate your growth … and goal attainment throughout the year

Precisely defined segments

Concentrate your $’s on tightly identified targets

You know what doesn’t cut it anymore? Targeting segments simply by vertical, geo, size, or title, buying a database and starting to cold-call. You can’t scale cost-effectively and you miss prospects’ online journeys.

In the age of digital marketing, you can save precious $’s if you manage to get more than 3% closure rates out of your leads, and you’re only buying databases, ads and campaigns that exactly aim at who has and will be buying your offerings.

 

This means addressing two challenges:

How to tighten your market focus using deep firmo-, demo-, and psychographic segmentation? E.g. by leveraging ML tools, online data, and CRM data analyses to know your resonating buyers in great detail.

And how to define the exact channels, campaigns and messaging that will attract those buyers when they’re looking for (your) solutions to their pains?

Distinctive Value Proposition

Quantify “Value-Add”

  • We define value as “incremental profits”, i.e. how much they gain by using your offering
  • Then we determine how your offering accrues “incremental profits” to your buyers
  • Read more in our newsletter and blog

Build “Messaging Hierarchy”

  • Extract qualitative statements of where and how “value is accrued” and convert those into a logical, easy to follow messaging framework
  • Export this framework into narratives and positioning which become the foundation of your company’s differentiation
  • Read more in our blog

Catchy “Why Us?”

  • And then we work with you to add emotional appeal and verve

Scalable MarTech architecture

You are probably using sales and marketing automation tools, sales acceleration apps, predictive modeling, account-based marketing (“ABM”), or even machine learning. They all promise to grow pipeline.

 

But technology alone won’t get you there.

You also need a CXO-level, ready-to-go growth architecture that can take you to market. A strategic blueprint whose numbers hang together, with clear target segmentation, and a distinctive value proposition.

Once your strategic purpose is thus clarified, then it’s time to buy / optimize your MarTech stack so you only pay for what you need. And so you know if you’ll be making your pipeline and bookings goals.

 

Vs. getting buried under vanity marketing stats that have no line of sight to your bookings goals.

Our job is to make you successful, and we can … at speed

Why “Growth Architecting”?

  • You want an integrated, proven approach that is both strategic and tactical, and that is ready to go in days or weeks, not months
  • You can’t waste time with reinventing the wheel, or with hiring specialized skills or paying an army of contractors to train them

Why “Science of Revenue “?

  • By being highly analytical and metrics-driven, our modeling tools and techniques are results oriented and give you early warnings
  • When we implement data transparency and accountability, it enables accurate and predictable growth planning

Why “B2B Cloud Startups”?

  • Cloud software companies’ new business starts on the web. Capturing leads efficiently online and converting them into high quality sales pipeline is the name of the game
  • If your revenue is between $0M and $100M, we have a proven track record of rapidly delivering pipeline as well as quickly creating a scalable demand generation engine