Predictive Bookings Model
I hired Johannes’s organization to develop a predictive bookings model in support of our company aggressive growth plans. The results were honestly above my expectations as within a 3-month period we were able to develop a working model.
Johannes is an amazing strategic marketer with a unique ability to quickly identify inefficiencies in the sales process and then align marketing expenditure so that companies can achieve aggressive, yet realistic, sales goals.
Johannes is a one of a kind marketer, with a very unique combination of skills, from deep analytical expertise to structured research methodologies to strategic planning to team building.
Pragmatic and Effective
Johannes is a breath of fresh air in a sense that his interventions are logical, precise, prescriptive, pragmatic and on the mark. With a bias for action he makes work challenging and fun.
Instrumental and Creative
Johannes is an instrumental leader and team player in driving and executing our actions and success. As a marketing executive he is creative, bright and a pleasure to work with.
As businesses are looking for ways to mitigate the impact of the pandemic, sales and marketing budgets have shrunk and the uncertainty around meeting 2020 growth targets remains high. Leaders at startups are under higher pressure than their larger co...Read More
2020 JULY 29 FOCUS: “Resuming growth on a reduced budget”: Welcome back to our newsletter. As the pandemic is taking its course, economic life goes on. Most B2B technology marketing teams by now have cut budgets or resources, and with the focus n...Read More
By Jill Richards & Johannes Hoech Fellow CMO Jill Richards (link) and I continued our April 16 explorations around what and how B2B marketers should cope with the impact and aftermath of COVID-19 (read that blog here). Today we presented the foll...Read More