Growth Architecting – Fast & Predictable B2B Pipeline

Create predictable pipelines and hit growth goals with precise growth plans


  • Investors pay a premium for predictable bookings growth and therefore for accurate spend efficiency and growth modeling. And sales and marketing careers last longer if growth goals are realized on time and budget.
  • Yet, many startups can’t quantify answers to C-level questions like: “How much pipeline do we need, by when, and from which origins to make our bookings goals?

Growth Architecting – ROI

Observed, tangible benefits:

  • Faster response to changes in demand and sales velocity
  • Reassign $’s / resources from inefficient program(s)
  • Save 0.25+ FTE in planning from business / revenue operations
  • Clear goals for board, sales, or marketing meetings; less prep time
Faster Time to New Pipeline and Revenue 0
More Efficient Budget (Re)Allocations 0
Reduced Business Operations Efforts 0
Shortened Meeting and Prep Time 0

Growth Architecting – Who we’re well suited for

If you believe in growth being not only art but also science, value transparent data sharing, and you are thoughtful … you will like our approach


Startup, Seed, Series A or B:

  • You’re a CEO, COO, CMO, or CRO/CCO
  • Early stage B2B cloud software startup
  • You want an inexpensive, yet tailor-made, high velocity demand generation engine that can scale
  • You’re innovative, data-driven, and action-oriented
  • You’re looking for fast results


Series C, D, or E:

  • CMO, CRO, CEO, VP Demand Gen or Bus Ops
  • B2B cloud software; growing professional services
  • You want to grow faster and more predictably, and optimize your demand gen spend & infrastructure
  • You hate wasting time on silo’ed politicking or the small stuff because you are busy building pipeline


Board or Investor:

  • Angel, VC, or PE investor, or board member
  • You’ve seen the PPTs but don’t believe the math
  • Want certainty that new sales and marketing budgets have predictable pipeline results and are efficient
  • You are highly analytical, understand modern demand gen engines, and prefer data over opinions


Predictive Bookings Model

I hired Johannes’ organization to develop a predictive bookings model in support of our company aggressive growth plans. The results were honestly above my expectations as within a 3-month period we were able to develop a working model.

Maxime Elbaz CCO - Bio-Optronics

Strategic Marketer

Johannes is an amazing strategic marketer with a unique ability to quickly identify inefficiencies in the sales process and then align marketing expenditure so that companies can achieve aggressive, yet realistic, sales goals.

Mark Willingham CEO / Cofounder at AGENT, Inc.

Marketing Leader

Johannes is a one of a kind marketer, with a very unique combination of skills, from deep analytical expertise to structured research methodologies to strategic planning to team building.

Leslie Olsen CMO at Fundbox

Pragmatic and Effective

Johannes is a breath of fresh air in a sense that his interventions are logical, precise, prescriptive, pragmatic and on the mark. With a bias for action he makes work challenging and fun.

Mark Zawacki Founder of 650 Labs

Instrumental and Creative

Johannes is an instrumental leader and team player in driving and executing our actions and success. As a marketing executive he is creative, bright and a pleasure to work with.

Steve Yount VP of Sales at Medrio

Growth Architecting – Blog

Thought leadership content around predictably and measurably scaling B2B bookings pipeline

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